Advertising device



S14/manto@ April 10, 1928.

R. L. REICHARD ADVERTISING DEVICE Filed Aug. 19. 1926 Patented Apr. 10, 1928.

UNITED .STATES PATENT eFH-CE.

ADVERTISING DEVICE.

Application filed August 19, 1926.

This invention relates to improvements in advertising devices, and more particularly to that class of devices in which an object is actuated by a movable elementor elements, which elements are tree to be moved by the vibration or movement of the objectto which the device is secured.

More particularly the invention comprises a device in which there are pivoted elements adapted to be rocked by suitably contained balls, whose movements are controlled by the vibration or movement ol" a vehicle, such as a street car, motor buss, or the like, the device being' such that these balls will be quickly operated upon by the starting and stopping or' the vehicle, or by a jar oithe vehicle in motion, or in tact, any movement whatever of the vehicle, that will momentarily change the posit-ion ot the device lrom its normal or horizontal ,position to a more or less tilted one, as for instance by the vehicle running over rough surfaces, or up or down inclines, etc. The balls are adapted to be moved and guided in a suitable track or groove, and projected with suliicient torce against the Ypivoted device or devices to cause it, or them, to be rocked in one direction or the other or to remain upright as the case may be, but in any event, to change the position ot' the rockable device or devices, to bring about the. desired occular etle s. These rock-able devicvv may be provided with any pictorial de `Aes appropi e to the thing to be advertiser., and may tor `instance, as shown in one,embodiment et' the invention be provided as a background for eye openings, or lslits, in a tace oit any character whatever, and provided with markings indicating eyes, so that when the rockable 'll have the apdevices are moved the face wi pear-ance given by moving eyes, thus serving to attract notice of observers.

In the drawings there is also shown one of the rockable devices arranged for instance, behind a cut out portion in the sign, representing the opening in a smoking pipe, in which case the rockable member may be provided with a red portion indicating the glow of the pipe, which portion when rocked behind the pipe opening will present a color contrasting with the glow, thus giving the impression and appearance of the pipe being puffed or smoked.

Serial No. 130,287.

.In the drawings illustrating ythe invention:

.Figure l is a front elevation of the device.

Figure 2 is a front elevation showing the vdevice in dotted lines and secured to the back ot a card 1n which there areprovided eyeV openings, the rockable members or disks having markings thereon indicating eyes in a tace of a comical ligure.

Figure 3 is a vertical section on about line L -Q ot Figure 1.

Figure 4 is an edge'view of the card with the metallic plate secured thereto.

Figure 5 is a view showing another application of the invention.

Referring to the drawings:

The numeral 1 .designates a metallic plate or strip provided at its lower edge With an upturned liange or lip 2. At the upper edge of this plate is another flange 3, formed by bending the plate upon itself. vThe back ot the plate is provided with a bead 4, and the lange', is likewise provided with a bead 5, the beads coming opposite each other, thus forming a circular groove 6. The ends ot the groove are closed by plugs 7 and 7,

vand intermediate ot' the plugs, and fitting tightly within the grooveis a stopS.

The numerals 9 .and lddesignate rockable disks each pivoted at 11 between the iiange and the body ot the plate. These disks are each 'provided with upwardly ext i ling tabs'or arms 12 and 13 respectively, adapted to be engaged by balls 14 and. lll, which are loosely contined in the grooves 6. Any number otl ballsmay employed, but preferably I interpose between the plugs 7 and the arms 12 and 13 at the end of the plate, :tour balls, while between said arms and the stop SI provide two on each side ot the stop.

There is sutlicient space between the upcase the card may be cut out to form an provide for the lree movement of the .disks in either direction, While at the same time this flange and plate, of which it is a part, serve as a guide for the upper portions ot the disk, and serve to keep them in upright position, and to prevent them from binding on their pivots in the lower lla-nge 2.

Referring to Fig. 2, the numeral 15 designates a card, which may be olf any suitable character, and bear any suitable illustration.

In the present instance there is shown a comical ligure A, and the card is cut out as indicated at 16, which in this embodiment of the invention represents the eye openings of the face of the comical figure. The disks bear markings 17, indicating the iris and pupil of the eyes, and are shown at one side of the eye opening. Obviously, when the left hand end of the device is tilted from the.

position shown, the balls 14, at one end of the groove will roll against the arm or tab of the disk 9, and the balls 14 at the same send will roll away from said arm toward the stop 8. Meanwhile, the balls 14, at the other end of the plate will roll toward the plug 7 and the balls 14 at the same end will engage the arm 13 of the. disk 10, thus causing the disks to shift their positions, and in so doing create the impression or appearance of roll ing of the eyes in the face ofthe ligure A. It is not to be understood, of course, that these balls necessarily move to their extreme positions upon each vibration or movement of a vehicle, or other support for the advertising device, as obviouslyy they may move only a short distance toward and away from the arms, and may touch lightly said arms, thus causing a slight movement or rocking of the disks and thereby cause the appearance of a quiver, rather than a complete movement from one side of the eye opening tothe other'.

Referring to 5, the card 15, has upon it an illustration of a pipe B, and in this case the card may be cut out to form an opening 18, behind which a single Vdisk will appear, corresponding in every way to either of the disks 9 or 10 heretofore mentioned, and as before intimated this disk may be colored in such a way when rocked or moved behind the opening, the glow and gray of the ash may be indicated. The pipe in suoli a case will ordinarily be shown associated with the illustration of a smoker. However, it is to be understood that I, in no way, limit myself to the character of the figures employed, and it is to be understood that the invention consists in" the novel manner in which the device in itself is constructed and operated.

Obviously. a slight tilting movement of thi1 left hand side of the plate will'cause all of the balls to change their position, four of the balls 14 running away from the arms 13, while the other four will run against 'the arm 12 of the disk 9. In such a position two of the balls 14 will actuate the disk 10, and four of the balls 14 will actuate the disk 9, and so on.

Claims: f n

1. An advertising device comprising a plate, disks pivoted at one side of the plate and adapted for the reception of suitable display matter, means for rocking sai-d disks upon their pivots when the plate is tilted, a card secured to said plate and having openings therein opposite the disks, said disks being adapted to rock from one side to the other of said openings, and thereby display through said openings the display matter thereon.

2. An advertising device comprising a plate adapted foruse in connection with a member having display openings therein, said plate having a track or groove at one side thereof, a rockable member pivoted to the plate for parallel movement with said plate and having displayI matter thereon visible through said display openings, operating means loosely confined in the groove or track and adapted to operate directly on the pivoted member upon tilting movement of the plate. i

3. An advertising device comprisinfr. a plate adapted for use in connection witi a member having display openings therein, said plate having a track or groove at one sidev thereof, a rockable member pivoted toy the plate for parallel movement with said plate and having display matter thereon visible through said display openings, balls loosely confined in the groove or track and adapted to operate directly on the pivoted member upon titling of the plate.

4. An advertising device comprising a plate adapted for use in connection with a member having a display opening therein, said plate having a groove or track at one side thereof, a rockable member pivoted to the plateV for parallel movement with said plate, and having display matter thereon visible through said display opening, operating means loosely confined in the groove or track, an' extension on the rockable member extending Within the path of movement of the operating means, whereby the disks are rocked from side toy side when the plate is rocked.

In testimony whereof he aiiXes his signature.

RUSSELL L. REICHARD. 

